Hand Crafted Artisan Rubs and Seasonings

Freshly Packaged

All our products are made by hand in micro batches to ensure freshness and quality! Plus, our bags are resealable!

Locally Produced

All our products are produced locally and our products are supplied by local producers

Online Ordering

Our products are sold at a discount through our website. But if you prefer not to wait, check out our stockists!

Our Process

We start with the highest quality spices available.

To make the best rubs in the world, you have to start with the best spices in the world. We do not use standard commodity grade spices like some of our competitors. Instead, we only source spices with the highest volatile oil concentrations available. Additionally, our spices are milled fresh to order.

Small batch sizes for the freshest rub.

As we produce in micro batches pack and seal into our barrier bags we retain the utmost freshness in fact your product could sit unopened in your pantry for up to 3 years without losing its flavour or intensity.

Hand-filled Packages.

The rub for every package is individually weighed and filled by hand. Lots and lots of packages, only a couple of hands. Since we don’t fill volumetrically, you can be assured every package contains exactly the amount (or a little more) of rub you’re paying for.

Heat-sealed for Ultimate Freshness.

Each pack is sealed with a re-seal and then sealed again to retain freshness.

Filled to order.

We don’t have a warehouse full of filled packages waiting on someone to buy them. Every order is processed and filled as it’s received. It may take us a little longer, but we feel the difference in quality is well worth it.

Hand Crafted
Gluten Free, Paleo & Vegan Products
Barrier & Re-seal bags to retain fressness
Simply Shake! Sprinkle! or Rub!

We at Urban Food Co. have worked very hard to ensure you are receiving the very best product we can produce.


Our journey started in Australia 2007 with The Urban Survivalist and our first range of of rubs and spices, we saw some success by winning gold, silver and bronze medals at the Royal Agricultural Society Fine Food Awards. After a short sojourn and a move to New Zealand Urban Food Co. was born and an exciting turn in our journey has begun. Watch this space!


Chef Owned and operated, we are passionate and hardworking professionals & our desire to bring you the best rubs and seasonings possible has culminated in the Gourmet Range.

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